MH71 to launch Chainstore

Promotional campaign proposal

the launch of design company MH71 range of CHAINSTORE street wear apparel for summer 08 – 09.
An advertising campaign consisting of web advertising(a filmed commercial to grap peoples attention to CHAINSTORE) ,web site ,printed material and stencil art
(gorilla street campaign involving stencilling both brand names MH71 the drug and CHAINSTORE the supplier)To bring attention to the launch of CHAINSTORE.
this summer we aim to bring new design to street wear apparel under the CHAINSTORE umbrella.
we see a market trend in people wanting top end New Zealand designed clothing apparel
we believe we can tap in to a market already begun by labels such as Huffer,good as gold and Federation . We see these companies as our main comptetion which we believe dominate the market place .
our campaign has to be explosive, exciting ,humorous and on many levels to grab the public attention in an environment of too many messages.